From what I can gather, the Alexa web site traffic rank or trend means diddly squat. Alexa has everything to do with their toolbar. If your visitors don’t have this toolbar, it wont have any effect on the rank of your site. I have added the widget, but I’m contemplating removing it. Alexa should make you add a small widget, kind of like the topblogging widget. This would collect the amount of unique hits, instead of just Alexa toolbar users. I don’t know, personally I don’t care about my rank on Alexa.

The fact is, many people are manipulating their rank on Alexa, which means that their rank is bogus anyway.