The Alexa Traffic Rank

From what I can gather, the Alexa web site traffic rank or trend means diddly squat. Alexa has everything to do with their toolbar. If your visitors don’t have this toolbar, it wont have any effect on the rank of your site. I have added the widget, but I’m contemplating removing it. Alexa should make you add a small widget, kind of like the topblogging widget. This would collect the amount of unique hits, instead of just Alexa toolbar users. I don’t know, personally I don’t care about my rank on Alexa.

The fact is, many people are manipulating their rank on Alexa, which means that their rank is bogus anyway.

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11 Responses to “The Alexa Traffic Rank”

  1. I’m surprised to hear that they only count people with the toolbar installed. I don’t have the toolbar installed on my site, and I don’t have it installed in my browser, yet last I checked Alexia was only showing about 50% less than what my server logs say. I think that’s pretty impressive for someone who doesn’t have any hooks into my site.

    It probably would be easy to manipulate it though. I don’t think they care so much about the quality of traffic as much as just that you get traffic.

  2. lvs says:

    Can you please suggest an alternative. I see PR and Alexa are the most popular. As you have mentioned there could be flaws in Alexa.

  3. s0uThp4rk says:

    Well, there are some other site ranking sites out there, ones that use widgets are probably the best to look at. Really, I’m new to getting traffic to a website, so I don’t know everything :)

  4. SEO Tools says:

    Alexa is just a decoration… anyone can fake the rank by using alexa toolbar…

  5. s0uThp4rk says:

    I installed the toolbar, I wonder what the difference in rank will be for the next update

  6. Wan Kong Yew says:

    Alexa does say that its stats should be considered to be unreliable for any sites outside of the top 100,000 and get progressively more accurate the closer the rank approaches the no. 1 spot, which makes sense. If you have a lot of traffic, its difficult to impossible to fake that, but if you have relatively little traffic, Alexa should not be considered a reliable metric of anything.

  7. s0uThp4rk says:

    Yea, I did forget to mention that in my article. I did read it’s fairly accurate for the higher traffic sites. I just meant that you can go from a 2 or 3 million rank to the top 100,000 fairly easily, just by manipulating it with the toolbar.

  8. NairaBlog says:

    I was just considering installing Alexa toollbar or signing up…..
    But I’m having a secong thought now!!

  9. s0uThp4rk says:

    Well, there you go. I went up a million so far just because I installed the toolbar I’m guessing.

  10. s0uThp4rk says:

    Apparently I’m now in the top 100,000. Alexa shows “No Data” but shows my 1 week average to be 52,160 and shows 7 day rank and reach, which is only available when you’re in the top 100,000.

  11. Alexa is a very important benchmark to determine the rankings and traffic of sites. Google is placed at the 2nd position as per Alexa rankings and traffic rankings and is facing tough competition from Live.com and of course Yahoo.