How to Create Dynamic Landing Pages to get a Higher Conversion Rate
Guest post by Gagandeep Singh
Every Google Adwords user has heard about DKI (Dynamic Keyword Insertion) in their ad copy which helps in increase CTR (Click through Rate) But we can implement this technique easily in our landing pages to get a higher conversion rate. Dynamic Landing Pages is an advanced concept of running a PPC Campaign in which you can replace the title and part of content of your landing page with the keyword present in your ads For e.g.:- If you are selling shoes in all cities of USA, but user clicked ad with keyword”Shoes in Miami” So you can use DKI on your Landing pages and put keyword “Shoes in Miami” in title and content of your Landing page. This technique saves you from creating separate landing pages for each keyword easily when you are running an online campaign for 1000s of similar keywords. Also It would help you to generate highly relevant pages so that visitor can feel that he is at the correct place and help you in achieving a High Conversion Rate.
How to Create Dynamic Landing Pages
Creating Dynamic Landing pages is very simple if your landing page is in PHP. First of all you need to create a content copy for Dynamic Page which you can replace with keywords every time a new landing page is generated. After that tag your destination url with Dynamic Keyword with Dynamic Keyword Insertion.
For e.g.:- http://yourlandingpage.com/landingpage.php? kw={keyword}
Google will replace {keyword} with the keyword which search engine used to trigger the ad. For e.g.:- if use clicked your ad with keyword “Red Widgets” then the destination url would be something like this
http://yourlandingpage.com/landingpage.php? kw={Red Widgets}
After that add the following Code Snippet to your landing page:-
<?php
// take the referer
$thereferer = strtolower($_SERVER['HTTP_REFERER']);
// see if it comes from google
if (strpos($thereferer,”google”)) {
// delete all before q=
$a = substr($thereferer, strpos($thereferer,”q=”));
// delete q=
$a = substr($a,2);
// delete all FROM the next & onwards
if (strpos($a,”&”)) {
$a = substr($a, 0,strpos($a,”&”));
}
// we have the results.
$mykeyword = urldecode($a);
}
?>
Now just put <?= $mykeyword ?> in the content copy where ever you want to put your keywords
Benefits of Dynamic Landing Pages: -
- Makes your Landing Pages Highly Relevant which helps in improving the Landing page quality and your Google Adwords Quality Score.
- Gives you the ability to use same landing page template for any number of keywords instead of creating separate landing page for each keyword.
- Increase your Conversion Rate and ROI
- You can now write unique ads and direct them to the same landing page without any extra effort.
Gagandeep Singh is a freelance writer and loves to write on gadgets, Technology, Landing Page design and Testing, SEO and Affiliate Marketing
