Well I just couldn’t do it. I couldn’t stay quiet about Market Samurai. I’ve been using it for a long time now, almost daily. Before I had MS, I did everything manually. First I would go to adwords tool, then I would put the keyword in Google and check some things with SEOQuake. Then I would go and analyze the title, url, and description to see if the keyword was there. Then I would have to go off to site explorer on Yahoo to analyze the backlinks manually. What a waste of time. Seriously, this whole process would take me forever to find decent keywords.
So, what does MS do? It does all that stuff and more automatically. The keyword research module obviously investigates keywords, but it displays the number of searches in a much better way. It shows per day and the number of clicks you might expect if you were ranked #1 for that keyword. There’s actually so much more there as well, like OCI (worth of the keyword) and broad versus exact. In the SEO competition module it even color codes how bad the competition is with green, yellow, and red. There’s no need to EVER analyze the competition further down than the front page because searchers rarely go past the first page. The SEO competition module also analyzes the backlinks, showing anchor text and PR. Then you can go on to find content for that keyword that you can either republish or use as a source for your content. Then there’s a promotion module to help find places to create backlinks for your site. If that wasn’t enough, there’s also a module to track your rankings on various sites.
This simplifies almost everything for me, I don’t have to do anything manually saving me tons of time and effort, getting the same task done in a fraction of the time. Is this tool a magic bullet to instantly getting good rankings and finding great keywords? No, you have to be able to understand the data presented to you, but if you’ve been doing SEO for any amount of time you should be familiar with most if not all of the data presented to you.
Is it worth it? Well, it depends. If you do a lot of SEO then yes I would say it’s worth every penny. If you only do a little here and there maybe you can just do keyword research the manual way. I only paid $97 for it since I got it while it was on sale. To be perfectly honest, I would’ve paid full price if I couldn’t get it at a discount. The more I use this tool, the more I love it. Guess what else? They’re not even finished with it yet and if you buy now you get updates for free. Publish content, monetization, and the adwords module have yet to be added.
There’s not much else I can say about this tool, if you’re serious about SEO this will save you a ton of time.